This work offers a summary of the book “BLOWN TO BITS: How The New Economics of Information Transforms Strategy” by Philip Evans and Thomas Wurster.

Philip Evans, Senior Vice President of the Boston Consulting Group, together with Thomas Wurster, Vice President of the Boston Consulting Group, co-lead the firm’s Media and Convergence Practice Group.

In Blown to Bits, Evans and Wurster argue that embedded implicitly within most traditional business models is a trade-off between richness and reach. The connectivity and standards of the Internet, however, removes that trade-off by making it feasible to deliver a ‘‘rich’’ product to the greater ‘‘reach’’ of the broader general market. As a result, the flow of information is altered within the marketplace. As that information flow varies, traditional business-to-business relationships, value chains, supply chains and other business elements are deconstructed and reconfigured in new and different ways.

Therefore, in the Internet era, what’s required is not so much a new set of strategic principles as a realignment of the existing principles.

Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information.